Mon Dieu ! Apple Store Coming the Louvre

Mon Dieu ! Apple Store Coming the Louvre

Malin comme tout !
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There’s a price for everything, even in the Louvre: Tomorrow, Apple will be opening up their very first Parisian Apple Store, and it’ll sit in the concourse right below I.M. Pei’s glass pyramid.

According to Bloomberg, this’ll be Apple’s 277th store, worldwide. It’s set to be slightly smaller than the one on Oxford Circus in London. But it’s not tiny: The bilevel store will employ 150 people. You can expect the place to be mobbed. The Louvre concourse is one of the most heavily trafficked places in Paris. It links all of the wings of the Louvre, and visitors to the museum have to pass by before entering the museum.

For Microsoft, it comes at a particularly irksome time. Last month they opened a very sad looking cafe to coincide with the launch of Windows 7.

By next summer, Apple will open two more stores in France–one near Opera, a major hub on the Left Bank, and another in Montpellier, the economic powerhouse of southern France.

You’ve gotta wonder just how many records the Louvre location is set to smash. The 5th Avenue store in New York, which isn’t very big at all or even particularly pleasant as Apple stores go, is thought to earn far more than any of its neighbors, with yearly receipts of around $350 million.

Come to think of it, design wise, coming to the Louvre actually makes a lot of sense–the glass cube of the 5th Avenue store was basically a straight-up theft of I.M. Pei’s glass pyramid, and his widely celebrated idea of turning the entrance to a dark, underground space into a dramatic point of pride:

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[Via Bloomberg; picture by Al Ianni]

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