Book Trailers for Mall Rats

Book Trailers for Mall Rats


According to the Southern Review of Books, from March 3 to 31, a trailer promoting the novel by Thomas Fitzsimmons entitled City of Fire (Forge Books) was shown on digital billboards operated by Adspace Networks in 105 malls in New York, Chicago, San Francisco, Houston and 35 other cities. Each mall has between four and 29 screens, for a total of 1,389, and the trailer runs a dozen times per hour on every screen.

The time may have come for publishers to make better use of the moving image –during the development phase of their properties that is (hint hint.)

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