Miguel Picasso is clear in his definitions of what the differences are between European audiences. ‘The EU has cut down ‘differences’, if you like. Traditions are more flexible and there are more economic similarities.’ Each country still has its particularities though, surely. ‘The Spaniards for example live out a discipline in a much more intense fashion; music is more important.’ A look at the companies who Picasso works with reveals how house music has become a genre which has broken barriers. Some to be noted include Stealth, Roger Sánchez (an American living in Amsterdam), Londoner Phonetic or Blanco & Negro, who is based in Barcelona.