Why we link: Five reasons your news organization should tie the Web together
1. Because we owe it to our readers to give them as much information as we have at our fingertips.
Don’t we? Of course we do.
If you’re a journalist, a huge part of your job is to filter all the information relevant to your community or your beat and pass along the important parts to your readers. Think about all the press releases you get by fax or e-mail, all the phone calls, voicemail, and messages that land on your desk, and think about how you act as a filter for that flood of information. Do the same thing with the Web.
Bring your readers the best links related to your story, and they will thank you. How? By treating you like a first-class citizen of the Internet, and coming back to your news site, which is no longer a dead end backwater in the river of news, but a point of connection where they can find other interesting streams.
2. Because linking to sources and resources is the key gesture to being a citizen of the Web and not just a product on the Web.
You might think your news organization is super-duper-Web-savvy because you put your stories online, have RSS feeds and push links to your own content out via social networks, including Twitter.
That’s Step One. And it’s a good first step.
But, if all you provide your readers is flat content …