50 Years of IKEA

50 Years of IKEA


At a first glance, you might wonder how the product of a established company with a final consumer porpuse can delved into art or well, where is the divisor line between marketing event and an art exhibition. What the museum, directed by Mårten Castenfors, and exhibition curator Staffan Bengtsson wish to relate is a story about IKEA – the phenomenon, its innovations and designers – a story about the birth of the Folkhemmet. A generous presentation of the company that has furnished Sweden after the Second World War. The exhibition also works out as a recreation of memories of various stages within the average Swedish life. ()


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