MoMA Trumpets Amsterdam’s Role as Hub of Conceptual Art

MoMA Trumpets Amsterdam’s Role as Hub of Conceptual Art

Amsterdam

While today Conceptual Art is utterly ubiquitous, MoMA’s current “In & Out of Amsterdam: Travels in Conceptual Art, 1960-1976” examines a period when only a few cities in the world seemed to embrace this idea-based world of visual art, foremost among them, Amsterdam.

In this well-curated show of objects–which is somewhat ironic since conceptual art often rejected the very notion of the art object–MoMA’s curator of prints and illustrated books Chirstophe Cherix focuses on an influential gallery in Amsterdam, Art & Project, that served as a laboratory for conceptual art practice when it opened in 1968.

Spurred by a recent gift of 230 works by the founders of Art & Project (Geert van Beijeren and Adriaan van Ravesteijn) to the MoMA, this show fills in the blanks of our art historical knowledge, most notably the connection between Los Angeles and Amsterdam. Phillip Van den Bossche describes the unique connection between these two cities in the catalogue as “the first direct links between Europe and the American West Coast–which is to say without New York playing an intermediary role.”

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