Google developing a micropayment platform and pitching newspapers: “‘Open’ need not mean free”

Google developing a micropayment platform and pitching newspapers: “‘Open’ need not mean free”

‘no evil’ play by overgrown toddlers?!

Google is developing a micropayment platform that will be “available to both Google and non-Google properties within the next year,” according to a document the company submitted to the Newspaper Association of America. The system, an extension of Google Checkout, would be a new and unexpected option for the news industry as it considers how to charge for content online.

The revelation comes in an eight-page response to the NAA’s request for paid-content proposals, which it extended to several major technology companies and startups. It’s surprising, given the newspaper industry’s tenuous relationship with Google, that the company was involved at all.

In the document, which you can download here, Google outlines its “vision of a premium content ecosystem” that includes subscriptions across multiple news sites, syndication on third-party sites, accessibility to search, and various payment options, including small fees for access to individual pieces of content (known as micropayments). ()

I skipped to the end of the document curious to check the business model –Wow! any traslators of Evil-english to English around?

Business Model
Software and support services are typically provided at no charge. Google will be happy to host content and supply the bandwidth necessary to serve content. There may be a charge for additional professional services, depending on the extent of the support necessary and thevolume of views anticipated. Current models on revenue sharing for the selling of content typically involve a percentage of each sale to Google in order to cover maintenance, bandwidth, processing charges, and profit margin. The Android Marketplace is the most prominent example of this model. The revenue split is comparable to Apple’s models on iTunes and AppStore and consonant with experiments being currently conducted on YouTube.


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