And now the weather, brought to you by Tesco

And now the weather, brought to you by Tesco

As any self-respecting locavore can tell you, many of us have forgotten how to eat seasonally, at least in the developed world. Nonetheless, the weather still exercises a huge effect on the food we choose to buy and eat.

As British supermarket giant Tesco has discovered, “a rise of 10ºC, for example, led to a 300% uplift in sales of barbecue meat and a 50% increase in sales of lettuce.” Meanwhile, a summer washout in Scotland saw “sales of roast potatoes – traditionally a winter food – soaring by a scorching 454%, while soup sales rocketed by 88%.”

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weather vane 6

(For Sosatz Rol, the original locavore =)

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