CleverWorkarounds » The practice of Dialogue Mapping – Part 4

The paradox of individuality

Put a bunch of right-brained geeks in a room to solve a problem and you will probably find that they get on relatively well.

Put a bunch of creative left-brained marketing people in a room to solve a problem and you might expect the same thing.

The solutions offered, when compared to each other, are likely to be quite different and will also likely be sub-optimal.

For a truly good solution, we need diversity in perspectives and, although this pains me to say, marketing people are therefore actually needed.

This creates a bit of a problem though with the paradox of individuality because, as geeks, we all know the notion of marketing people being needed goes against everything we stand for.»

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